UK’s Cheval Collection launches new Dubai project in expansion push

Cheval Collection has launched Cheval South Bay in Dubai South, featuring 98 serviced hotel apartments and 95 branded residences, due to open in 2030. The UK-based luxury hospitality firm's fourth Dubai project adds to two existing operational properties and a branded residences development launched in April. Despite Iran war-driven uncertainty, property developers continue launching UAE projects, with Nakheel and Aldar among those announcing major new developments. Abu Dhabi's property market recorded Dh171.26 billion in transactions across 38,483 deals in the first nine months of 2026, a 76.1 per cent increase in value year-on-year. "We are clearly on a growth journey. However, we're still very selective about the projects that we go in for," the company's chief commercial officer said.

Cheval Collection , the UK-based luxury hospitality firm, has launched a new development in Dubai, with plans to expand in the UAE and the region as property demand increases.

The project in Dubai South will have 98 serviced hotel apartments ranging from studios to three-bedroom units, and 95 one, two and three-bedroom branded residences. It is scheduled to open in 2030.

Cheval South Bay is the fourth development for the company in Dubai and its sixth in the Middle East. It has two more under-construction properties being built in Saudi Arabia.

Sales for Cheval South Bay are expected to start next year. Prices and the total value of the project have yet to be disclosed.

“Announcing this project today shows what our confidence is like in Dubai, our confidence in the UAE, and our confidence in the wider GCC [Gulf Co-operation Council],” Nick Pilbeam, Cheval Collection’s chief commercial officer, told The National.

“Cheval already operates two properties in Dubai, Cheval Maison The Palm, Cheval Maison Expo City Dubai … in the last six months, in the current situation, they've [performed] well. They've outperformed the market, certainly in occupancy because of this long-stay angle.”